Over seven instalments, we will share insights, trends, and strategies drawn from extensive conversations with clients and industry leaders worldwide. Our goal is to help you navigate uncertainty and find opportunities hidden within the challenges ahead.
We hope to continue these discussions (and many more) with you at the Isle of Man Aviation Conference on 26 June 2025.
There are recurring themes across the business aviation landscape, and we want to share these insights to help set your plans for 2025, or alternatively to start a conversation on business aviation and its long-term future.
We at Martyn Fiddler believe there are seven key themes that will drive Business Aviation in 2025
- Moving to an adaptive strategy
- The Rhetoric of Tax the Rich
- The Advice that AI Wrote
- Digital twin – how Engines broke the Supply Chain
- “Drill Baby Drill”: The Pressure Grows
- Europe: a Problem Child?
- Margin Call
2024 was the ‘year of the vote’.
Over 30 significant government elections took place worldwide in 2024, each marked by campaigns mixing fact and fantasy to win power. The widening of the ‘Overton window’ allowed previously taboo ideas to enter mainstream political debate, driving significant ideological shifts.
2025 is the ‘year of the outcome.’
Whether an election result is celebrated or commiserated, the world keeps turning. Actions—in the form of elections—have consequences. Our newly elected governments and their leaders will try and shape the next few years. Business aviation needs a clear flight path to respond effectively and remain relevant.
Now, in 2025—the ‘year of the outcome’—newly elected governments will attempt to shape our industry’s future.
For business aviation, adaptability is key. From Europe’s shifting regulations to emerging luxury tax policies, new fuel extraction strategies adding volatility, and recent vulnerabilities exposed in engine supply chains, operators must act decisively. The growing reliance on AI-generated advice further challenges traditional decision-making approaches.
Chaos creates challenges and opportunities. At Martyn Fiddler, we see opportunities hidden within each of these challenges. We look forward to discussing these insights with you over the coming weeks.
The next topic in this series explores why moving to an adaptive strategy is a must for 2025 in business aviation. Politics, shifting regulations, economic pressures, and technology are reshaping our industry. Adapting successfully means embracing flexibility, rethinking traditional approaches, and being ready to respond to developments as they happen.
